Balance Your Business & Boost Your Profits

Why technical mastery won’t be enough to help you survive in a turbulent marketplace.

2 pages

Skewed Focus

As we become an increasingly technology-based society, we seem to be losing our sense of balance in business. Technology has become the #1 interest of untold thousands of business people nationwide – to the exclusion of nearly everything else. In maintaining this skewed focus, we lose sight of the fact that technology is only one part of the extremely complex process of running a profitable enterprise. And, in spite of our technical skills and the current pandemic, bank- ruptcy filings continue at an alarming rate. Why is that?