You Can’t Shake Hands on the Internet

How the personal touch can boost your bottom line

3 pages

The Business Owners Secret Weapon.

Competition?

Do you feel increased pressure from com- peting companies selling products and services over the Internet? Are some of the companies you represent using the ‘Net to sell directly to consumers and leaving you out of the loop?

Having been in sales all of my adult life, I can appreciate your concern. Cheer up! There may be a way to turn the situation to your advantage.

You see, although the use of the Internet as a marketing and sales vehicle can certainly affect your income, nothing is perfect. As a developing technology, the Web offers us four special qualities. Those qualities have both strengths and weaknesses. What are they?