Six Good Reasons to Cut Back on Advertising

And why you won’t like the results you get!

Count the Benefits

We live in curious times. In so many profes- sions, nickel-nursing and penny-pinching have become the standard practice used to increase current profits by reducing expenses. In the business community, one of the first casualties of this policy is often the advertising budget. As seen by a bean counter, the subject of adver- tising might seem a combination of art, psycho- logy and magic – hard to reduce to numbers on a spreadsheet. As a professional business operator, should you follow the trend and cut back on your advertising?